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Sanika Elevation Agency · The Free Course
Module Eleven

The honest
conversation.

Whether to run this yourself, hire piece by piece, or hand the whole thing to us. No urgency, no pressure. Just the options.

Runtime · 20 minutes
11.02
What you just learned
Six hours.
Ten principles.
One real system.
Ten tactics, one spine: earn a distrustful stranger's trust, one step at a time, from the Street, to the Doorstep, to the kitchen table.
Trust economics · Operator as brand · Six intent doorways · The content engine · Self discovery funnel · Defensible cadence · Local first distribution · Paid as trust acceleration · Meta, click by click · Visible product advantage
Module 11 · The honest conversation
02
11.03
And the obvious thing I should name
This course
is the funnel
it teaches.
Six hours of information about you, the work, and the principles. No gate, no opt in, no upsell. By Module 11 you know whether I'm someone you'd want to work with. That's the whole point of the self discovery funnel from Module 5, run on you. I'd rather be honest about that than pretend.
Module 11 · The honest conversation
03
11.04
What it actually takes
22 to 26 hours
per week.
Plus $8 to 15k/mo in team.
Recording day, hook approval, ads management, analytics, DMs, strategy. Plus editor, eventually a content manager, eventually a paid media specialist. That's the real number.
Module 11 · The honest conversation
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11.05
What SEA does
Offer & funnel rebuild in week one
Weekly content recording day, we direct, you talk
Hook writing, editing, captions, scheduling
Meta pixel, CAPI, campaign build, weekly ad management
Landing pages, DM automation, CRM routing
Module 11 · The honest conversation
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11.06
Your job in this arrangement
Show up.
Answer DMs.
Close calls.
Module 11 · The honest conversation
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11.07
How we work together
Two ways
to work
with us.
Both built around one promise we put in writing: a set number of qualified leads in your first 30 days. Pick the one that matches where you actually are, not where you want to be in twelve months.
Module 11 · The honest conversation
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11.08
Tier one, the Inbound Engine
$10,000
15 qualified leads in 30 days.
For the operator who needs to prove the channel. Full engine built, running, and producing real conversations, with a hard number you get to hold us to.
Module 11 · The honest conversation
08
11.09
Tier two, Market Domination
$15,000
30 qualified leads in 30 days.
For the operator done proving the channel and ready to own the market, more volume, more spend under management, the local first and visible product plays running at full tilt.
Module 11 · The honest conversation
09
11.10
How to choose
Pick the one that matches where you are.
Inbound Engine
Prove it.
You want evidence before you scale. 15 leads, 30 days, then decide.
Market Domination
Own it.
The channel's proven. Take the territory before a competitor does. 30 leads, 30 days, full throttle.
Module 11 · The honest conversation
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11.11
Not for you if
Five honest
disqualifiers.
If any of these are you, save the money. Implement modules 1 to 10 yourself. Come back when the situation has shifted.
Module 11 · The honest conversation
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11.12
Under $500k/yr revenue, the CAC math doesn't work yet.
You can't commit to a 90 day window.
You won't show up to a recording day every week.
You expect leads on day two. They start week 3 to 5 from paid.
You want us to close your sales for you.
Module 11 · The honest conversation
12
11.13
The guarantee
If we don't hit the number, we keep working, free, until we do.
15 leads on the Inbound Engine, 30 on Market Domination. No fine print version of that sentence. We don't get paid to try, we get paid to hit the number.
Module 11 · The honest conversation
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11.14
Three honest groups
01
DIY
You've been taking notes. You're going to build this. Subscribe for the next deep dive when it drops.
02
Piece by piece
Editor first, then media buyer, then content strategist. A real path too, reach out and we'll refer operators we trust.
03
Hand it over
Book a 30 minute call. We'll audit your current state, sketch a 90 day plan, and tell you if we're not the right fit.
Module 11 · The honest conversation
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11.15
What this isn't
No "only three spots left."
No countdown timer.
No urgency play.
We work with operators who are ready, and we say no to the ones who aren't. The pressure isn't on you to decide today.
Module 11 · The honest conversation
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11.16
Whether you hire us or not, tomorrow
Four things. Seven days. Watch what changes.
Calculate CAC, LTV, payback.
Replace "free estimate" with an inspection first offer.
Film one video with the camera on the work.
Install the Meta pixel.
Module 11 · The honest conversation
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11.17 · END OF COURSE
Thanks for watching
This is the work.
It's not glamorous.
It compounds.
Book a call, sanikaelevationagency.com / book
Or take the whole playbook and go build it yourself. That was always the deal.
Sanika Elevation Agency · The Free Course · NJ