Marketing Disclaimer

01No guaranteed results

Things that affect outcome and are outside our control include: your offer and pricing, your service quality, the responsiveness of you and your team to leads, your market conditions, competitor activity, ad platform algorithms, ad account approval and policy changes, ad cost dynamics, the customer's individual decision, seasonality in your category, and the macro economy.

02The $1M founder claim

Statements on this site about our founder having "closed $1M in a single 30 day stretch" refer to personal sales the founder closed face to face while operating as a field sales rep in high ticket local services, not revenue generated for a client by SEA's marketing system. They are presented as a reason to trust the underlying close mechanics and selling psychology that inform our scripts and creative; they are not presented as a typical client result.

Past sales results of the founder are not predictive of any specific outcome for any specific client engaged by SEA.

03Case studies & examples

The pages we link in the "Selected Work" section of the site are real builds, most for real, named operators in New Jersey, some for boutique illustrative scenarios used to demonstrate range. Where a page is illustrative rather than for a specific named client, the page itself is labeled as such, or labeled with a clearly invented brand identity.

Even where a case study is real, the results that operator achieved on that page do not predict results for another operator. Different market, different offer, different service area, different customer.

04Third party platform risk

To do our job we operate on platforms we don't own and don't control, including Meta (Facebook, Instagram), Google (Search, YouTube), TikTok, and others. Each of those platforms can, at any time:

• Change their algorithm so the same content performs differently.
• Change their ad policies, creative requirements, or targeting options.
• Change their pricing or auction dynamics.
• Suspend or restrict an ad account or social account for reasons that are sometimes opaque.
• Suffer an outage or service interruption.

SEA is not liable for outcomes affected by those changes. We will work in good faith to adapt, that's part of the job, but timing and resolution are not guaranteed.

05Earnings & revenue figures

Any dollar figure, multiplier, cost per lead, conversion rate, or revenue number shown on this site is offered for context, not as a typical or expected outcome. Statements like "our founder closed $1M in 30 days," "$41 cost per booked appointment," or similar are specific instances from specific situations and should not be relied on as forecasts.

If you require an earnings projection or a forecast for any reason, internal planning, financing, legal, please ask us directly and we'll give you a written statement with assumptions called out.

06Testimonials

When we use a testimonial or quote from a client, that statement reflects that specific client's experience. We do not edit testimonials to change their substance. Compensated relationships (if any) are disclosed at the point of the testimonial. Per FTC guidelines, results described in testimonials are not necessarily representative of what other clients can or will achieve.

07Not professional advice

Nothing on this site constitutes legal, tax, accounting, financial, investment, insurance, real estate, or business licensing advice. Content here is for general informational and marketing purposes. For any decision that has legal, tax, or financial consequences for your business, consult a licensed professional in your jurisdiction.

08External links

We sometimes link to third party websites (industry resources, platform documentation, vendor privacy policies). We don't control the content of those sites, can't promise their accuracy, and aren't responsible for anything you find there.

09Changes

We may update this disclaimer as our offerings, examples, or applicable rules evolve. The "Last updated" date at the top of this page reflects the current version. Material changes will be flagged on the site.

10Contact

If anything on this page is unclear, or if you'd like a written clarification before signing an engagement letter, email us. We'd rather over disclose than under.